Whether you’re a freelance writer or run a content agency, your ability to pitch can make or break your business. A great pitch doesn’t just showcase your skills—it shows potential clients that you understand their needs and can deliver value. Here’s how to pitch your content writing services like a pro.
1. Start With Research
Before reaching out, learn about the company:
- What kind of content do they publish?
- Who is their audience?
- What tone or voice do they use?
Pro tip: Reference something specific from their website or blog. It shows you’ve done your homework.
2. Personalize Your Pitch
Avoid copy-paste messages. Use the recipient’s name and customize your message to match their brand or business tone. This makes your pitch feel human—not mass-produced.
Example opener:
“Hi [Name], I recently came across your article on [Topic], and I loved how you [specific compliment]. I’d love to help you continue building content that connects with your audience.”
3. Highlight Value, Not Just Skills
Don’t just say “I write blogs and web content.” Explain how your writing helps:
- Grow traffic
- Improve conversions
- Save time
- Strengthen branding
Example:
“I specialize in writing SEO-optimized blog posts that drive traffic and keep readers engaged.”
4. Keep It Brief and Clear
Respect your reader’s time. Stick to a few short paragraphs:
- Who you are
- What you offer
- Why it matters
- What you’re suggesting (e.g., a short call, a sample, or a trial project)
5. Include Samples or a Portfolio Link
Make it easy for them to say yes. Include a link to your writing portfolio or relevant samples. Bonus: share results, like traffic boosts or client testimonials, if available.
6. Follow Up—Professionally
If you don’t hear back, wait 5–7 days and send a polite follow-up. Keep it short and friendly.
Example:
“Just checking in to see if you had a chance to review my message. I’d still love to explore how I can support your content needs.”
Final Thoughts
Pitching isn’t about selling—it’s about offering help in a way that feels relevant, confident, and professional. When you personalize, show value, and keep it simple, you increase your chances of getting a “yes.”